Poor data gets poor responses

At the end of the day if your marketing piece can’t be delivered then it won’t get a response so not only has the price of the stamp and the envelope been wasted but also all the effort that went into creating the mailing campaign and buying the data has been wasted – let alone the money.

Keeping your data up-to-date costs less per record than the price of a postage stamp, it pays for itself. Using the most sophisticated suite of software cleaning tools available, we will ensure your data is not only up to date and up to the task.

 

We have listed but a few of the processes that we can undertake to ensure that your data is the most accurate in the modern marketplace.

Data merging

Trying to mail from multiple databases increases the element of error. Putting all the target data into one database and then de-duping will allow for simpler mailing files and less errors. Having correctly sorted and indexed your file it to enable you to access and analyse your prospects with greater ease – invaluable when deciding which demographic to target.

Data health check

With so many errors that can be hiding in the database and not knowing what to do for the best can be a costly mistake for the marketer. We offer a FREE health check to report on the quality of the database and what the errors there are in it – this enables you to know the exact cost you will incur or indeed if any data work is required to MAXIMISE the effectiveness of your database and MINIMISE the costs of mistakes in mailing and creation.

Data enrichment

You may already hold a certain amount of customer and prospect data, but why stop there? By enriching it with Intermedia Marketing’s vast marketing information, you can build a more comprehensive view of your customer and prospect base, enabling you to market specific products and services much more effectively

De-Duplication

Ensure you only mail to each person or company
once – sending multiple mailers looks unprofessional and not only costs more money but shows the client you’re careless.
Our De-Duplication service uses state of the art data processing techniques written in-house to provide clients with an accurate and flexible service.