CONSUMER PROFILED DATA

Profiling data is used to establish the type of person that is an existing customer of the client company ie. adding additional value to the database. Eg. If someone has purchased a washing machine what else might they be interested in.

The data is matched against our 40 million Consumer Universe and the matches are then plotted and a score is obtained on those exact matches enabling us to profile who is a future potential client, or who might respond best to a particular advertising campaign or approach.

Our lifestyle selections are the basis for our profiling so we are able to specify the roll out potential of over 265+ different selections.

We are also able to look into the different types of people who live in different areas through our GEOCODE selection.

No matter who you are looking for we have over 20 years marketing experience in creating the profile solution best suited to your needs so CONTACT US TODAY!