CONSUMER MARKETING DATA

All our consumer lists are held in one file called Consumer Universe. This is a single database of the UK population with circa 40 million records of consumers with selections denoting their interests or facts relating to them giving over 265 selections from different products and services

What does this mean for your marketing campaign?

To make your life easier we have already created numerous different predefined lists which can be selected using our List Search Tool ~ these are being updated monthly as more data comes on line

If you wish you can create a speciality lists using our lifestyle selections. Eg People who like golf, entertaining, use credit cards, own an MPV, read the Sun.

Alternately, we can analyse your own database and use our Consumer Universe to show you what interests your clients have, or the type of products and services they are interested in. This can tell us not only who else is more likely to respond to one of your offers but also what other products and services you can offer existing clients!

Our highly specialised database has been built using the expertise from many different sources, from telemarketing, directory registrations, desk research, online returns, newspaper readerships, warranty cards as well as Direct Mailing campaigns. This means you can be guaranteed that we will have a solution for you.