CONSUMER LIFESTYLE DATA

Lifestyle data has always been highly prized amongst marketers because it enables them to look at factual information for particular products, services and interests that a person has, or that consumers have stated as being of particular future interest to them.

We have also spent months of desk research into the values of property and types of property on the file, be that terraced, semi-detached or detached or flats, thereby enabling better targeting of the individuals in their homes.

The focus of our data is factual or transactional data rather than aspirational i.e. what someone owns, what they do earn, although we are building our “CHANGES” file of information relating to the change in circumstances – when they want a new car, new phone, new TV etc.

A full list of the current Lifestyle selections will be available online soon.