The GAS file was established in 1993 an is now regarded as one of the industry standards.

Market Research has established that the number of people moving is increasing year on year and is currently nearly 10% of the current population of 60 million or 25 million households. What this means is that a customer or marketing database goes out of date just as fast.

The GAS file covers 92% of the move out data in the UK with 98% accuracy it's not hard to understand why over 500 companies use this file!

Using “goneaways” alone is not 100% accurate as only 28% of the population have ever returned a piece of direct mail to the sender, it’s normally filed under WPB (waste Paper Basket). So 72% of the gone away problem remains invisible, and even of that 28%, 30% are still living there.

There is a solution along with the other cleaning tools used by Intermedia the GAS file helps to build up a fuller and more accurate picture.

If you want to know more about the Gone Away Suppression File or any of the other cleaning or bureau services, please CONTACT US TODAY