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Under Government
legislation
introduced on 1 May
1999 it is unlawful
to send an
individual an
unsolicited sales
and marketing fax
without prior
permission.
Businesses have the
opportunity to
register fax numbers
on which they do not
wish to receive
direct marketing
faxes
Definition of the
law:
It is unlawful for
someone in business
(including charities
and other voluntary
organisations) to
send a fax to
individuals and
businesses who have
indicated they do
not wish to receive
direct marketing
faxes or have
registered with the
fax preference
service.
There is an
additional
protection for
individuals in that
it is also unlawful
to send a direct
marketing fax to
individuals who have
not previously
consented to receive
it. This is a matter
for the sender and
recipient to work
out between them.
Who needs to
comply with the
regulations?
All those businesses
who send direct
marketing faxes.
Both 'cold' lists
and customer lists
should be cleaned
against the Fax
Preference Service
before faxes are
sent to ensure
compliance with the
regulations.
How often does
the data need to be
cleaned?
The legislation
states as frequently
as is necessary to
ensure that nobody
protected by the
regulations, who has
registered within 28
days or more
previously, is
contacted however in
practice every 28
days is the minimum
frequency for
cleaning.
How many are
registered?
There are close to
1.9 million records
currently on the
fps.
If you want to know
more about the
Facsimile Preference
Service File or any
of the other
cleaning or bureau
services, please
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