The direct marketing industry is at a crucial stage in it’s development with the Data Protection Act being quoted on all matters relating to the marketing regulations. Email is the latest to join the long list of Suppression services.

It is an offence to send an unsolicited email to an individual at their home or business email address if it relates to a personal marketing message. Business email to a business email address is still accepted ~ for how long that is the question!

It is important that Direct marketers respond to consumer requests for choice in how much e-mail they receive.

Using EPS is simply good business sense however it will not prevent email from getting through as not every business uses the service.

Additionally some companies, like Intermedia, carry their own suppression file for email marketing as a result of campaigns carried out for our clients ~ we now use this for all marketing campaigns as its about responses rates not complaint rates!

Marketers aim to build long term relationships with customers so they do not want to irritate consumers who might be receptive to hearing from them in other media or who might buy from them directly without being solicited.

If you want to know more about the Email Preference Services File or any of the other cleaning or bureau services, please CONTACT US TODAY