DATA SUPPRESSION & DATA CLEANING

Consumer Data
The DMA (Direct Marketing Association) estimates that in excess of £100 million is wasted every year mailing to people who are no longer there.

Aside from the staggering amount of money involved there are also professional issues at stake, if ignored these can irrevocably tarnish your company's image.

Imagine the distress caused to grieving relatives by mailing to people who are now deceased, it is by far the most common complaint made to the Data Protection Registrar.

But it is not just bad manners, it’s also bad for business. Human nature means that those directly affected will always tell significantly more people about their bad experiences than they ever do about their good ones.

Consider also the ever tightening legal requirements. Fines can run into the thousands for mailing, telephoning or faxing people who have registered their objections to such marketing approaches


Business Data
Business to Business mailings are another area for considerable wastage of valuable marketing spend, with businesses ceasing trading, changing address as well as change of jobs, keeping data up to date is a full time and costly experience so using specialist suppression tools is the answer.

Not only is there a high chance your approach will annoy, It’s the image your business conveys that suffers and It is much cheaper to ensure these records are suppressed from relevant marketing activities than it is to market them.

Why not take a moment to look through the various suppression tools we use to help ensure your campaign achieves the maximum results and the highest possible return on investment.